A continuación analizaré sobre la arquitectura de la información y su usabilidad, el sitio web escogido es cruz verde, su propósito está en la salud de las personas y es una de las cadenas de farmacias con mayor cobertura a nivel de País.
La estructuración del sitio web de cruz verde está bien organizada, lo primero que visualizamos son los colores de la página que son representativos de la empresa, lo que además el cliente podrá tener buena visualización.
Al borde superior podemos apreciar el slogan de cruz verde ,“ en, farmacias cruz verde, nos preocupamos por ti”, lo que logra hacer sentir al cliente cómodo con la marca que esta prefiriendo.
Al superior de la página se puede apreciar el menú que guía al cliente dependiendo de las necesidades de él, como conocer a la empresa, sus productos, servicios, consejos, etc. El menú esta con toda la información necesaria para satisfacer al cliente por medio de su sitio web, lo que hace que el cliente no se pierda y logra acceder de manera fácil lo que busca. En cada menú además vienes con submenú en el que contiene más información, logrando obtener un sitio web completo en tema de información. Por lo que tiene una estructura simple y fácil de acceder.
Además de tener información necesaria en el menú, al costado derecho posee iconos que dirigen a promociones, un número de contacto y búsqueda de los medicamentos.
En conclusión el sitio web de cruz verde tiene buena arquitectura de información y usabilidad, ya que posee toda la información necesaria para el cliente y fácil para el cliente acceder a esta.
fuentes:http://www.cruzverde.cl/
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